- Press -
Globe & Mail - 17 December 2005
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Publishers feel smart about selling people stupid books By HAL NIEDZVIECKI [...] "Our sales have grown substantially since 2002 and continue to do so," Borgenicht notes. "Over all, the market for these kinds of books has grown a lot." Borgenicht's Philadelphia-based company printed 50,000 copies of its fall title The Space Tourist's Handbook. Another book he's expecting to do well with is Yoga for Regular Guys, featuring a professional wrestler, bodacious babes and a forward by horror schlockmeister Rob Zombie. And of course there's the perennial hit The Baby Owner's Manual: Operating Instructions, Trouble-Shooting Tips, and Advice on First-Year Maintenance -- over a quarter of a million sold -- and The Brick Testament, a bizarre and surprisingly popular series of books featuring retellings of stories from the Bible in Lego. Yes. Lego. [...]
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Publishers feel smart about
selling people stupid books
This is an excerpt of an article that was featured in the 17 December
2005 edition of the Toronto Globe & Mail. It quotes David
Borgenicht, president of Quirk Books which publishes the Brick Testament
book series. A Google cache of this article can be found here.